Name, Image, and Likeness—better known as NIL—has become one of the most important conversations in college sports. For decades, athletes were not allowed to earn income from their personal brands, despite the billions of dollars generated by college athletics. That changed in 2021, when new rules opened the door for student-athletes to be compensated for endorsements, appearances, and sponsorships.
For athletes, NIL represents opportunity. It allows them to build financial stability, gain entrepreneurial experience, and prepare for life after sports. For fans, it creates an exciting new way to connect with their favorite players—beyond just cheering from the stands. Schools benefit as well, as NIL opportunities can help attract and retain top talent.
But NIL also comes with challenges. Not every athlete has access to the same opportunities, and many don’t have time to pursue complex brand deals. That’s where platforms like FanPact step in, making NIL more equitable and accessible. By linking NIL support to everyday shopping, fans can help level the playing field for athletes across all sports and schools.
The NIL era is more than a trend—it’s a permanent shift in college athletics. FanPact is here to ensure that every fan can take part in this movement, one purchase at a time.
